Over the last few months, I’ve had people coming to me for advice about wanting to break into the video games industry as a reviewer or journalist. To be entirely honest, I’m not sure I’ve actually gotten into the industry yet but I’ll give you whatever advice I can give. I’ve also asked friends who work in journalism or video games about what advice they’d give people, so that’s thrown in too.
“Video Games Journalism”
Let’s be honest with each other, there aren’t that many legitimate journalists in the video games industry. Not traditional journalists, anyway. A lot of what video games journalism is these days is regurgitating media releases and reporting on rumours. Doing legitimate journalistic work is pretty hard to come by, it’s more editorial work. Not that there work isn’t out there, but it’s probably being done already. You’ll need to prove yourself.
So, the advice I’ve got:
It sounds simple enough, but depending on where you want to get into, your writing style needs to suit that style of publication. Read previous reviews of the publication you want to write for and get a feeling of their style. Having a range of writing styles is a great thing to have in your arsenal as a writer.
Write about anything and everything, it’s the only way to improve this utmost vital skill. Find press releases and rewrite them, write fake news stories about the characters in games, write reviews on everything you’ve used, played, seen or read. Start yourself a blog and put your opinions out into the world. You’ll get a range of people looking at your stuff and they’re going to give you their honest opinion. Just remember, all criticism can be useful if you don’t get upset by it.
On video games
Understanding how video games work is probably important if you’re interested in video games. Ask developers what goes into making a game, or take a basic coding course (there are some available online) to give you a greater insight into how what goes into a game. Your passion for video games is what got you interested in this kind of writing, a deeper understanding never hurts.
On industry shows
Go to every event you can get in to. Last year at PAX Australia, I introduced myself to indie developers showing their wares and built relationships with people. A few weeks later, I got an email from one of the guys I’d met asking me to review their game. I took down business cards with my contact details (work email, mobile number, website) and they sent me a copy of their game. Going to industry events is important for networking. Sometimes it’s not what you know, it’s who you know. It’s in your best interest to know everybody.
For stuff you can’t get to (E3, anyone?), streaming and live-tweeting are going to be your friends. Getting involved in hashtags will help you get into the conversation and gauge the reaction of your intended audience.
On the Internet
The Internet is a big, scary place and it’s full of individuals who have strong, conflicting opinions and you’re likely to meet someone who disagrees with you. And maybe, they’ll disagree with you so much they’ll call you nasty names, say horrible things about you to their friends and try to rubbish you so that you don’t get more work. It’s bound to happen. What’s important to remember is that there are people who agree with you, too.
It’s also a vital part of what you want to do. Traditional print doesn’t have much room for video game editorials or reviews (outside of video game publications), so it’s best to make yourself an online presence.
Be honest. People will read your work under the impression that you’re being completely honest and transparent in your work. This is especially important when reporting news and writing reviews, even your editorials needs to accurately represent your opinion. If someone pays you to write something; announce it upfront. If you’ve been provided with a product; acknowledge that the product was provided by a company. If you don’t disclose everything, people will find out and you risk your reputation.
Have confidence in yourself, and your writing. If you’re not confident of what you’re writing, it’ll be reflected in your piece. This is something I struggle with time to time, but I have a good circle of support to help me realise that sometimes I write English good (yes, that was intentional.) Find people who are willing to read your work and give you feedback, it’s the only way you’ll learn.
If you’ve got the talent and the drive to be successful, you’ll be successful. People respond to people who are confident in their ability to progress and succeed. With help, I’ve written for Player Attack, been retweeted by PAX Australia and reviewed for ASUS and Walk-Thru Walls. Have the guts to ask for help and send your stuff to everyone. If they reject you, ask for feedback about what you can improve. If you’re accepted, ask what they liked about your piece. Every little bit helps.
Thanks to James McGrath, Lauren Grey (and her friend) and Scott Rhodie for their help with this post.